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The Shared Business Model

WallMuse encourages artistic users through a shared business model that redistributes revenues on one hand based upon audience of produced Montages, and on the other hand, subscriptions generated by public and private subscriptions. The shared business model is based on 50% of subscriptions. Each Partner has access to its statistics (on one hand the number of subscribers, and on the other the audience indicators) so they can manage the money pay back transfers.

A second monetisation is also possible for partner sites that generate their own subscriptions.

The Shared Business Model

Sharing with artists and right holders calculations

Revenues for each quarter take into account dates of subscription and their different durations. Redistribution are calculated separately for professiional and public subscriptions.

Redistribution per quarter = 50% x Number of images, audios and videos counted 1 unit for every 3 seconds played (complete or not) / Total number of units


Redistribution to artists example

In the below example, reports would be accessible per quarter and indicate the number of views.

 

CuratorAuthorDatationTitleProductionNameDurationQ1 Views. Pro.Q1 Views Public
User AAuthor 11987Artwork126/06/2015Utopia5135118
User AAuthor 11999Artwork226/06/2015Utopia5135118
User AAuthor 22001Artwork326/06/2015Utopia5135118

 

Professionals’ subscriptions redistribution

The calculations are based upon the following assumptions:

  • Images, audios and videos are counted as 1 unit for each 3 seconds (complete or incomplete). If an image is shown 5 seconds (1 unit complete and 1 unit incomplete), it will be counted as 2 units. If a video lasts 16 seconds (5 units complete and 1 incomplete), it will counted as 6 units.
  • If in Q1 professional revenues are 50 000 EUR, with a total of 30 000 unit views, Artwork 1 (2 units) having been viewed 135 times would represent 270 unit views, which would also be the case for Artwork2 belonging to the same author.
  • Author 1 would be entitled to 2 x 270 unit views, hence would receive as payment 50% of his unit views divided by the total unit views for that period, which would be:

 

(2 x 270 / 30 000) x 0.50 x 50 000 EUR = 450 EUR

Public subscriptions redistribution

The calculations are the same for public subscriptions:

  • If in Q1 public subscription revenues are 10 000 EUR, with a total of 5 000 unit views, Artwork 1 having being viewed 118 times would represent 336 unit views, which would also be the case for Artwork2 belonging to the same author.
  • Author 1 would be entitled to 2 x 336 unit views, hence would receive as payment 50% of his unit views divided by the total unit views for that period, which would be:

(2 x 336 / 5 000) x 0.50 x 10 000 EUR =  672 EUR

 

 

Sharing with partner sites

The subscription plans, if generated through a partner web site, would place its logo and colours, and exhibitions by default as first.

Redistribution per quarter = 25% x revenues generated through partner sites' subscriptions

 

Redribution to partner sites example

Below is an example sharing 25% of revenues.

Generated revenues example for Quarter 1 (Q1)

 

Number of generated subscriptionsQ1 Subscribers artisticQ1 Subscribers professionalQ1 Subscribers public
Trials502035
Monthly1005042
Yearly201214
Two years542
Three years321


Plans for Quarter 1 (Q1)


Available PlansQ1 Artistic UsageQ1 Professional UsageQ1 Home Usage
Initial trial*30 days 1 EUR30 days 1 EUR30 days 1 EUR
Cost per Month5 EUR100 EUR/screen15 EUR
Cost per year50 EUR1000 EUR/screen150 EUR
Cost per year (2)45 EUR900 EUR/screen135 EUR
Cost per year (3)40 EUR800 EUR/screen120 EUR

Revenues for Quarter 1 (Q1) in this example

 

Total subscriptionsQ1 Subscribers artisticQ1 Subscribers professionalQ1 Subscribers public
Trials502035/td>
Monthly5005000630
Yearly1000120002100
Two years4007200540
Three years3604800360
Total2310290203665

 

The total revenues in this example would be 2 310 EUR + 29 020 EUR + 3 665 EUR = 34 995 EUR for which this partner would receive: 

25% x 34 995 EUR = 8 748.75 EUR